THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 38)

Newer notables CONTRARY TO WHAT ONE MIGHT THINK, LE66 IS NOT LOCATED IN THE UNITED STATES BUT ON THE CHAMPS ELYSEES IN PARIS. IN SEPTEMBER 2007 THE STORE OPENED IN THE “GALERIE 66” ON ONE OF THE WORLD’S MOST BEAUTIFUL AVENUES. THE IMPOSING SELLING POINT IS DIVIDED INTO FOUR SECTIONS OFFERING OVER 100 READY TO WEAR BRANDS AS WELL AS ACCESSORIES AND LINGERIE. FOLLOW US DOWN THE ROUTE TO LE 66… Le66 Spread over no less than 12,915 ft2, Le 66 is divided into four themed areas inside a cleverly designed structure which gives the store the shape of a large ship. The first boutique area, “the bow”, offers an exclusive selection of 66 items, renewed every month and chosen by a celebrity: an efficient means of attracting the fashion-savvy visitors walking past the store’s large windows. The other three sections, each on a separate floor, present a varied and trendy array of products and brands, organized following specific themes, in an ambience with a simple yet very stylish décor. The items are displayed on hangers or on fixture in neutral beige, grey and black - the dominating tones of Le 66. Bags, shoes and other garments are showcased on original inclined tables that catch the attention of the client while making them easily accessible. An entire floor is dedicated to women’s ready to wear, accessories and lingerie while for intimate apparel, the store delivers product by some of the newest and most talented designers including Dément, Hoff by Hoff and Isabelle Collomb by IC Pearl who dominate this section. Finally, in order to reach out to an even wider range of customers , a corner has been devoted to culture and design, offering hard to find books, magazines and works by young artists. Le66, Paris – France

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008