THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 68)

Launching Nicole Miller’s swimwear launch Nicole Miller has signed a new strategic licensing arrangement with Christina America, a division for the Swim Expert Alliance, for the manufacture and distribution of swimwear under the Nicole Miller Collection and Nicole by Nicole Miller brand names. The launch, scheduled for resort 2009, will cover over 30 nations worldwide including the US, Canada, Mexico, China, Russia, the UK, France, Italy, Spain and Hong Kong. The new agreement combines the unique creative perspective and distinct brand image of Nicole Miller with Christina America, one of the world’s leading manufacturers and distributors of swimwear. “I feel that too often great looking swimwear prints are offered only as bikinis,” Miller said. “My idea is to offer more strong prints in tankini and one-piece styles. Just as we do with dresses and sportswear I will focus on looks and ideas that flatter a woman’s body”. “Nicole Miller’s design sensibility naturally transitions into swimwear” says Kathy Van Ness, Executive Vice President and Chief Marketing Officer of SEA, “We see a tremendous opportunity working with Nicole to bring her aesthetic to swimwear. MARIE JO INTENSE, ACTION AND BOX MARIE JO INTENSE, ZEN AND DANCE MARIE JO INTENSE, ENERGY AND SKI Van de Velde introduces sports lingerie The Belgian luxury lingerie specialist Van de Velde presents Marie Jo Intense, a new sports lingerie brand that blends functionality with fashion and luxury. The launch comes after two years of intensive research and development which showed that more and more women are participating in sports and not only do they want to look good when they do, but they also want to feel good. The breasts have to absorb a lot of shock during sports and breast bounce affects all women, whatever their breast size. However breast bounce is different depending on the sport which is why Van de Velde has developed an ingenious three-tier system: zen, energy and action. Each one is tailored to a number of sports that produce similar breast bounce. The different bras in each level are optimally designed to cope with the specific bounce intensity. While meeting strict technical criteria Marie Jo Intense is also luxurious and hip in its design with a fashionable décolleté, polished decorative elements and stitching in trendy tints.

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008