Bruno Kocher
THESE ARTICLES
research
Philippe Mongin
Research@hec presents managers with articles based on publications by HEC's professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC's research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues.
Any comments, criticisms, and suggestions that you may have are welcome at research@hec.fr www.hec.fr/fondation (French language) fondation@hec.fr www.hec.edu
II – Redesign your logo to rejuvenate your brand
IV – Waterloo: Rational choice theory clarifies history and strategy VI – Intellectual property: to share or not to share? VIII – HEC PARIS News
ABOUT
In this issue
N° 24 • december - january 2012
Gonçalo Pacheco de Almeida
hec
z
z
z
http://www.hec.fr/fondationhttp://www.hec.edu
Table of Contents for the Digital Edition of research@hec - Issue #24