research
M AT I È R E À P E N S E R P O U R D I R I G E A N T S
hec
SELIN ATALAY, assistant professor of marketing
27
June-July 2012
Why shoppers choose products from the center of displays
Word of mouth on the Internet:
Being aware of message distortion
KRISTINE DE VALCK, associate professor of marketing
Avoiding the dangers of
online product recommenders
JOSEPH LAJOS, assistant professor of marketing
Table of Contents for the Digital Edition of research@hec - Issue #27