research@hec - Special Issue - A year of research at HEC Paris 2012-2013 - (Page 61)
research
hec
Books published in 2012-2013
Le neuromarketing en action
The Pirate Organization
Parler et vendre au cerveau
Lessons from the Fringes of Capitalism
Michel Badoc and Anne-Sophie BayleTourtoulou Eyrolles, 2010, 2nd ed. 2012 (in coll.
Harvard Business Press Books, 2012
Rodolphe Durand and Jean-Philippe Vergne,
with P. Georges).
Le modèle social européen
Yves Barou et le cercle des DRH européens,
Collections Repères, 2013.
Market Liquidity
Theory, Evidence and Policy
Thierry Foucault, M. Pagano and A. Roëll,
Oxford University Press, 2013.
Réinventer notre industrie
Le rôle essentiel des achats
Bernard Bismuth, Le Club Rodin, 2012
(en coll. avec Le Club Rodin).
Case-Based Predictions
An Axiomatic Approach to Prediction,
Classification and Statistical Learning
Economie et stratégie
Les industries culturelles et créatives
Itzhack Gilboa, World Scientific Publishers,
Economic Theory Series, 2012 (in coll. with D.
Schmeidler).
Alain Busson and Yves Evrard, Vuibert, 2013.
Le capitalisme ne joue pas
aux dés
Comprendre le capitalisme financier
pour en sortir
Les Alchimistes de la confiance,
une histoire des crises
monétaires
De Dioclétien à Nixon, de l'or des Médicis
à l'euro
Jacques Gravereau and Jacques Trauman,
Christian Cauvin, Le Bord de l'Eau, 2012.
Eyrolles, 2013.
La Désorganisation du Monde
Ré-inventer les marques
Rodolphe Durand, Le Bord de l'eau, 2013.
La fin des marques telles
que nous les connaissons
Jean-Noël Kapferer, Eyrolles, 2013.
d e c e m b e r
2013 *
61
Table of Contents for the Digital Edition of research@hec - Special Issue - A year of research at HEC Paris 2012-2013
Cover
Table of contents
Research articles
Business & society
Strategy
Marketing
Management
Finance
About HEC Paris
HEC Paris Faculty
Research at HEC Paris
Chairs and centers
About the HEC Foundation
Books published in 2012–2013
research@hec - Special Issue - A year of research at HEC Paris 2012-2013
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