FEATURE … … “Natural Fibres & Environment” Outlook g / Natural fibres for the 3rd millennium composite material usage. This initiative promotes extensive usage in high-technology applications such as compositereinforced materials for civil works (Fig. 4), oil and gas industry applications and advanced technical textiles (Fig. 5) for various applications. SJSB is also working to introduce a kenaf insurance scheme and a protection plan that would directly benefit farmers by ensuring consistency and minimum disturbance in the supply chain, which is crucial for the sustainment and security of the industry. Through collaboration with the relevant entities, SJSB has decided to promote their vision of supply chain management in kenaf and allied fibre commercialisation through an upstream and downstream integration approach. SJSB also focuses on developing a marketing structure to promote and enhance the market development of products using natural fibres as their main base material. Contact: zack@sjmalaysia.com Fig. 5: Hybrid composites for advanced technical textiles (IWSB) for bio-composite products. Sri Jentayu Sdn Bhd (SJSB), together with the University Putra Malaysia, the Malaysian Nuclear Agency and FCST Pty Ltd. (Australia), has decided to drive an initiative to enhance and replace synthetic fibres by natural fibres for new jec composites magazine / No55 February - March 2010http://www.jeccomposites.com/magazine-subscription/