2024 Media Guide - 3

Parks & Recreation magazine has an
engaged and dedicated readership
Subscribers are overwhelmingly positive about the magazine:1
84%
play a role in
purchasing decisions
for their organization
81%
find the magazine's
content valuable
49%
take action once a
quarter based on an
ad in the magazine
81%
say the magazine is
their " go-to " source
of information about
the industry
80%
are satisfied with the
magazine's monthly
coverage
65
MINUTES
average time spent
reading an issue of
the magazine
80%
say the magazine's
content is important
for their work
72%
say the magazine
provides useful
analysis and insights
4-5
PEOPLE
other than the
subscriber read a copy
of the magazine
Everyone deserves access to a great park
In addition to reaching an important customer base, our advertisers and
supporters are championing the work of park and recreation professionals,
supporting them as they create positive change for equity, climatereadiness,
and overall community health and well-being.
NRPA is dedicated to advancing diversity, equity and inclusion (DEI) in
our programs, policies and practices. Learn more about our equity work -
and help us achieve access for all to the incredible benefits of parks and
recreation - through our Equity Action Plan.
1 Data from a survey conducted by Signet Research, Inc., an independent research company, in 2023.
2 Data from NRPA's 2023 Membership Database.
Fast facts
about members2
51%
ARE MIDDLE MANAGERS
ARE EXECUTIVES
30%
97%
HAVE SOME HIGHER
EDUCATION
Members by region
(percent of total membership)
24.2% 4%
MIDWEST
WEST
NORTHEAST
45% 26.8%
SOUTH
69%
of urban agencies hold
NRPA membership
advertising@nrpa.org
NRPA.ORG
3

https://www.nrpa.org/contentassets/39a68ad8bfc5433f81c5de414d16cd7c/2021nrpaactionplan-final.pdf

2024 Media Guide

Table of Contents for the Digital Edition of 2024 Media Guide