April 2010 - Parks & Recreation - 43

and practice competence, commitment to lifelong learning
3. Consumer (user and employer): Provides evidence of accountability, increases consumer confidence.
In fact, there's little question that certification is a factor in
choosing a candidate for a job. " When I was in Boulder it was
not a mandatory requirement for the job, but it was definitely a
desired criterion when I was hiring staff, " Geden says.

In The Woodlands, Texas, according to Jim Nunes, director of
parks and recreation for that community, which has an extensive
system of parks and recreational areas, " We have 80 full time
employees; of those, seven are CRPRs, five are AFOs and three
are CPSIs. We have identified two or three more as people who
we believe should obtain certification.
" We definitely encourage certification for our staff, " Nunes

during the recession. " We found that
many people who are out of work will get
credentialed to improve their resumes.
Others are reaching out for a certification
they might need to get a job in a different
field, " he says.
While any organization can join ICE
itself, Kendzel says a big part of the organization's mission now is to separate
valid certification programs- " where
those certified have actually been evaluated and assessed " -from those that do
not adhere to minimal standards.
" Because of the aging of the population there has been a huge growth in
senior advisors and, consequently, widespread fraud and misrepresentation in
that field. As a result, federal agencies
and various states have mandated that
they be certified by organizations accredited by NCCA, " Kendzel says.
Another ICE mission, which may have
applicability to parks and recreation, is
that certification " might help lower income young adults enter into college
more easily, " Kendzel says.
Kendzel has been involved in meetings with the U.S. departments of education and labor; and groups like the
Bill & Melinda Gates Foundation on this
issue. " They believe that a person who
goes through an industry certification is
a good candidate for college and in fact
might be eligible for college credits. "
The bottom line? " Ultimately it's the
trust of a third party validation that a person is competent in a chosen profession "
Kendzel says.
-Harvey Chipkin
Circle 18 on product information form on PAGE 71

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APRIL 2010

Parks & Recreation

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April 2010 - Parks & Recreation

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April 2010 - Parks & Recreation - 1
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