April 2011 - Parks & Recreation - 13

Smoke Free in NYC * 13

Openings: Lafayette Park * 20

By the Numbers * 14

Shade Study * 22

Signage Controversy * 15

Readings * 23

Let's Move in Keene * 16

Milestones * 24

Climbing the Walls * 18

Leadership Exchange * 26

Who, What, Where & how-Around the Parks
Profile

Sheila Franklin
and the
National Physical
Activity Plan

NCPPA Executive
Director Sheila
Franklin

W

hen Sheila Franklin came to the National
Coalition Promoting Physical Activity four
years ago as communications director, the
then fledging organization had a clear and
worthwhile mission, but no plan for achieving it. She recalls the World Health Organization even weighing
in on NCPPA's potential and shortcomings.
" We were the only developed country without a health plan
for physical activity, " Franklin says. It was widely acknowledged that the United States has a wealth of experts and research from virtually every sector associated with health and
physical activity. " The World Health Organization said, 'You've
got to have a plan. All these other countries have plans-what's
up with America not having a plan?' "
Fast-forward to 2010. Franklin is executive director of NCPPA,
and they have plan in place, appropriately named the National Physical Activity Plan. In many respects, NCPPA's program
to make Americans more physically active and less sedentary brings Franklin's career full circle because of its reliance

on parks and recreation. She majored in parks and recreation
at Indiana University, did an eight-year stint with the Wheaton,
Illinois, Park District, got her M.A. degree in communications
and marketing at Michigan State University, and then returned
to the field as executive director of the Maryland Park and Recreation Association for another 11 years before joining NCPPA
in the mid-2000s.
Its mission is clear-cut: to unite the strengths of public, private, and industry efforts into collaborative partnerships that
inspire and empower all Americans to lead more physically active lifestyles. Key to NCPPA's plan is its division into specialty
sectors to which members are recruited from private business,
government, and the nonprofit sector. Those recruits serve as
leaders for their sector-Education; Health Care; Business and
Industry; Parks, Recreation, Fitness and Sports; Transportation,
Land Use and Community Design; Public Health; Volunteer and
Nonprofit; and Mass Media. NRPA serves as a sector leader for
Parks, Recreation, Fitness and Sports along with the YMCA and
the National Academy of Sports Medicine. ®

Quotable

" This crisis is a 'slow and painful death' compared to the 'quick death' of Prop 13. "
-Response recorded in 2010 Agency Budget Survey, conducted by the
California Park & Recreation Society
	

www.NRPA .ORG

aP
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pr
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Parks & Recreation	

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April 2011 - Parks & Recreation

Table of Contents for the Digital Edition of April 2011 - Parks & Recreation

April 2011 - Parks & Recreation - 1
April 2011 - Parks & Recreation - 2
April 2011 - Parks & Recreation - 3
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2017
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2014
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2012
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