April 2013 - Parks & Recreation - 47

Pillars
of Our

Communities
New communications
initiative focuses on
conservation, health
and wellness, and
social equity
By Elizabeth Beard

" S

o, what do you do? "
As the summer social season approaches, this common question will soon be making
the rounds of backyard barbecues, tables of wedding guests, and golf foursomes around the country. Park and
recreation professionals may think
they have an easy and quick answer
to that question. But do they?
" We train staff constantly on this
stuff....This is a topic all the time, "
says Greg Petry, executive director of
the Waukegan Park District near Chicago. " Training the staff so they have
the ability to articulate what we're all
about, how we benefit the community, what we're doing, why we're doing it, what are the outcomes of what
we're doing. "

The need to reframe the conversation about parks and recreation
away from " What do you do? " to
" What impact do you have? " has led
to the development of NRPA's three
pillars-conservation, health and
wellness, and social equity. Whether
you call them " themes, " " values, "
or " positions, " these three pillars encapsulate the work of 100,000 professionals running tens of thousands
of widely different programs and facilities. In the world of literature, a
famous writing challenge is to write
a story in only six words. These six
words-conservation, health and
wellness, social equity-hold the story of an entire field working in thousands of communities and touching
the lives of millions of people.

W W W. N R PA . O R G | A P R I L 2 0 1 3 |

Parks & Recreation

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April 2013 - Parks & Recreation

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