www.nrpa.org * AUGUST 2010 * Vol. 45 * No. 8 maga z i n e cov e r s to ry 24 Happy Campers Feeding the hungry one child at a time By Andrea Lynn mar k e ti ng 32 Marketing Parks What agencies need to know in any economy By Peter Harnik 36 Recession Recovery How to get back on track By Greg A. Weitzel and Andrew J. Mowen Contents Cover photo: David Crosby 2 Parks & Recreation SEPTEMBER 2010 www.NRPA .ORG