August 2020 - Parks & Recreation - 49

One uncertainty in this current economy is
corporate willingness to engage with non-revenue
generating initiatives, since park partnerships will
almost always ﬁt in that category.

Lessons from Oklahoma
One park partnership cited by
enthusiasts is Gathering Place, a
community park in Tulsa, Oklahoma. Tony Moore, executive park
director of Gathering Place, likes
to say that it was " designed by Tulsans for Tulsans. " A local partnership linking the public sector with
the private sector is " at the genesis
of our DNA, " he says. Gathering
Place's commitment to partnership first started with the 90-plus
donors, led by the George Kaiser
Family Foundation, who together gave more than $400 million to
make it a reality. In that partnership, the city of Tulsa provided a
$65 million infrastructure donation
in the form of roads, stormwater
drainage and bridges.
In order for a park like Gathering Place to live up to its mission to be an inclusive " park for

all, " Moore believes that the focus had to be on " establishing
trustworthy relationships with
our cultural communities. Outside of the institutional donor
partnerships, Gathering Place
was intentional in building civic relationships with community
stakeholders. We certainly realized that these relationships will
take effort and will be authentically validated over time. But we
are committed to the longevity
of the task. " Their first two years
of offerings - programming and
signature events - also reflected
the intent " to appropriately connect with our city's diverse demographics by providing events
that were culturally relevant and
genuinely resonated with our audiences, " Moore notes.
Gathering Place has been busy
forging business partnerships.

" We knew that it would be
important for us to be very
strategic in our selection process
in choosing the right partners
that properly aligned with our
mission and brand. "
Moore says that he's heard from
a wide range of organizations
seeking partnership opportunities. " We knew that it would be
important for us to be very strategic in our selection process in
choosing the right partners that
properly aligned with our mission
and brand, " he says. " We also
knew that we had to personally
manage our new brand in a way
that would make our park attractive and sustainable to potential
partners for years to come. We
creatively sought partners with a

PA R K S A N D R E C R E AT I O N .O R G | AU G U S T 2 02 0 |

Parks & Recreation

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August 2020 - Parks & Recreation

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