December 2013 - Parks & Recreation - 32

SOCIAL EQUITY

Thanks to a shuttle van donated after its
retirement from the public transit fleet,
Palisade Recreation is able to offer inexpensive
trips, such as this hiking excursion to Hanging
Lake, to the community.

Low-Risk Programming to
Build Healthy Communities
A Colorado agency explores ways to get families active on a low budget
By Sarah Martsolf-Brooks

A

s obesity and depression become increasing concerns, health professionals are making fitness and the outdoors focal points of patient
prescriptions. This has created a platform for recreation agencies to
effectively guide communities in a healthy direction.
There are many fitness profiles; some people prefer fitness classes, others
want a fully equipped gym, while still more choose to exercise outside. As recreation professionals plan for each season, it is important to take into consideration the reasons why individuals are motivated to become more active and
the types of activities they will pursue. Recreation professionals need to look at
the underserved demographics in their communities, striving to bring new faces
into their parks and get families moving together.
Implementing new programs can
pose challenges for agencies, especially
if there is no way to speculate participation numbers and the overall success of a program. From the consumer
standpoint, jumping into something
new can be intimidating and may pose

30

Parks & Recreation

a financial risk. Keeping operating
costs low is a benefit to the agency and
will help to provide free and low-cost
programs for the community.
Palisade, Colorado, is an agricultural community of 3,000, surrounded by vast desert and alpine country

| D E C E M B E R 2 0 1 3 | W W W. N R PA . O R G

with more than 300 miles of trails
and open space. The demographics
are composed of families on fixed
incomes, farmers, wine makers, migrant workers and many retired individuals with disposable income.
As a young recreation department,
determining the needs of the community has been a trial-and-error
process. Without knowing which
programs would be successful, it was
important that programs were lowrisk in order to run them multiple
times to build interest without causing major debts to the budget. Palisade is known for a variety of special
events; with access to a large audience, it is easy to introduce active
components that naturally comple-



December 2013 - Parks & Recreation

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