July 2011 - Parks & Recreation - 57

r ole a s t he v oic e of pa rk s a n d r e c r e at ion
Increased Public Awareness, Advocacy,
Visibility, and Support
In order to strengthen the field and its essential services,
America's Backyard seeks to increase the number of public
advocates, enhance and expand the public's understanding of how important parks and recreation are to their community through research and data, and move beyond our
current core of supporters to encompass a wider audience.
While Americans recognize the value of parks, they don't
necessarily grasp how the many community services that
parks support knit a community together, reduce crime,

	

increase property values, and serve as a vital conservation
force, among a myriad of services that are offered.
The goal of America's Backyard is to multiply public
advocay efforts and augment research capacity, visibility, and support to take parks and recreation to the next
level. Just as parks are more than places to play, America's
Backyard is about more than just raising money. Through
a variety of media, America's Backyard is educating the
public and through resultant gifts, donors are supporting
a future of advocacy, research, open space, and play for
generations to come.

www.NRPA .ORG

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July 2011 - Parks & Recreation

Table of Contents for the Digital Edition of July 2011 - Parks & Recreation

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