June 2015 - Parks & Recreation - 67

tation. By adding these to the gable
of an amphitheater, you can identify
a site sponsor or the name of your
facility to promote further branding
and site recognition. This can be done
with a high-performance laser cutter
or additional graphics can be printed
and displayed in the steel ornamentation. Other features that can be added include handrails, gutters, column
wraps/covers, lightning protection
and windscreens. Amphitheaters can
also be engineered to have additional
structures added, including changing
rooms, restrooms or storage space.
You can choose from many available
frame colors and roof options.
If you want to create a high-end look
to your park, consider creating a total
park package. Coordinate additional
shelters, trellises and signs to comple-

	

ment your new amphitheater and draw
visitors toward it. Use similar details,
colors or shapes to pull each structure
together. Design elements can be incorporated into each structure to display
unique detail and create architectural
conversation when visitors notice the
small details that were considered. A
common theme throughout a park
gives strong visual interest and will attract lots of attention.
The Ideal Venue
Amphitheaters go beyond just bringing your community together - they
can also give back to the community.
Because of their ability to accommodate ongoing entertainment and large
audiences, they are the perfect place to
host events for fundraising and charities. Money can also be brought in for

park maintenance or other projects by
charging rental and admission fees for
events and facility usage. Amphitheaters
also create a platform for new talent.
Whether it is a musical artist, speaker
or a person looking to show off a talent,
a stage gives them opportunity to showcase their abilities in hopes of reaching
new heights and gaining recognition.
Amphitheaters can offer a high return
on investment, not just financially but
also in building a community.
Jennifer Graves is a Marketing Specialist
with Porter Corp. (jengra@portercorp.com).

W W W. N R PA . O R G | J U N E 2 0 1 5 |

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June 2015 - Parks & Recreation

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