June 2016 - Parks & Recreation - 32

ADVOCACY

Advocating for Parks and
Healthy Populations
By Oliver Spurgeon III

P

ublic health threats can emerge at a moment's notice and sometimes
last a lifetime. When most Americans think of public health, it conjures thoughts of the traditional battles against obesity, cancer, heart
disease, smoking and other chronic diseases that have plagued Americans for decades. Traditional public health efforts have been backed by massive
media and advertising campaigns - think " Just Say No, " the famous anti-drug
initiative helmed by former First Lady Nancy Regan during the 1980s. They
also required long, drawn-out research and education efforts to find cures or
reduce usage. It often took years to diagnose potential causes and symptoms
before the public became aware, let alone for governments to act. For decades,
these public health battles have been funded by bouncing levels of public dollars from state, local and federal governments, and bolstered by private giving
campaigns, long-term commitments from endowments and the selfless largess
of many well-heeled celebrities.
The most recent public health
threats, including the toxic drinking
water plaguing residents of Flint,
Michigan; sexually transmitted and
mosquito-driven outbreaks of Zika

30	 Parks & Recreation

in Puerto Rico, the Virgin Islands,
American Samoa and elsewhere;
travel-related confirmations of Zika
in the continental United States; and
the scourge of opioid addiction rag-

| J U N E 2 0 1 6 | W W W. PA R K S A N D R E C R E AT I O N . O R G

ing throughout rural farming communities, suburban cul-de-sacs and
urban jungles around the nation, have
moved across states lines and international borders like tidal waves. The
unprecedented speed of these crises
- especially the opioid pandemic -
has taken entire communities captive
in their wake with surprising quickness. However, unlike the addiction
episodes of the " Just Say No " era,
where entire communities were swallowed whole before the public conscious was awakened, public health
advocates, including park and recre-



June 2016 - Parks & Recreation

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