June 2019 - Parks & Recreation - 24
MEMBER TO MEMBER
Parks and Recreation and
Healthcare Partnerships
Sustainably improving community health
By Lesha Spencer-Brown, MPH, CPH
H
ealthcare entities and community-based organizations
(CBOs), such as parks and recreation, share the common
goal of improving the health of the communities they serve.
So, it should come as no surprise that community-integrated health strategies - efforts to strengthen coordination and alignment between traditional healthcare and CBOs to improve access to
programs and services that help individuals improve their health and
quality of life - are on the rise.
In many communities, parks
and recreation is leading this work
by formally (and informally) partnering with healthcare entities to
improve community health. These
partnerships build on the complementary skills and expertise that already exist within the community
to fill the gaps in needed programs
and services and improve access to
community-based preventive and
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Parks & Recreation
chronic-care services, particularly
for vulnerable populations. According to the 2017 Healthy Aging
in Parks Survey Report (https://ti
nyurl.com/y468d5od), 43 percent
of local park and recreation agencies are partnering with hospitals
and independent medical practices, 42 percent are partnering with
local health departments, 41 percent are partnering with health
| J U N E 2 0 1 9 | W W W. PA R K S A N D R E C R E AT I O N . O R G
insurance companies and 39 percent are partnering with health
plan-affiliated fitness membership
programs, such as SilverSneakers® and Silver&Fit®. Among the
43 percent of agencies partnering
with hospitals and independent
medical practices, some are being used as " community wellness
hubs, " while others are working
to establish effective referral pathways through which individuals
are connected to programs and
services in the community.
Community Wellness Hubs
In June 2010, Baylor Scott &
White Health, the largest not-forprofit health system in Texas, in
partnership with Dallas Parks and
Recreation, opened the Baylor
Scott & White Health and Wellness Center (BSW HWC) (www.
bswhealth.com/locations/healthand-wellness-center) at the Juanita J. Craft Recreation Center in
South Dallas. This public-private
partnership was established to
proactively address the health and
wellness needs of Dallas County
residents, particularly those with
high rates of chronic diseases, as
well as with frequent emergency
department (ED) utilization and
inpatient hospitalizations.
The BSW HWC bridges the gap
between community wellness and
medical care by providing convenient access to medical care, as
well as a variety of nutrition and
June 2019 - Parks & Recreation
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