March 2012 - Parks & Recreation - 10

E D ITO R'S LETTER

Solid Green

A

t nrPa's conGress In atLanta last fall, conservation got its much needed

due. The Conservation Task Force on released a report and call to action
which includes Ten Recommendations (please see page 39). The basis for
the report should come as no surprise, given that environmental conservation has always been a third pillar in the NRPA mission " to advance parks, recreation and conservation efforts that enhance the quality of life for all people. "

Yet, for years, conservation received less attention
that it should have-not on purpose, of course. For
various reasons, many agencies have found it difficult to get their arms around conservation. Quite often, agencies approached conservation as they did
the respective fields of parks and recreation, explaining all three in terms of their programs to the
extent they could be listed. By explaining and promoting the programs and services in a micro sense,
rather than the integral and essential relationship to
their communities, they all too often miss the bigger picture.
The irony of this situation is that park and recreation agencies as a whole have all along fulfi lled an
integral role within their communities in providing
essential services. It's just that they seldom portray
those services in a holistic light.
The same applies to environmental conservation. Most likely, you've been practicing environmental conservation all along, though many of you

have been articulating your contributions in quantitative and not qualitative ways. By virtue of such
features as your trails, open space, community gardens, nature programs, storm-water systems, you've
been solid green all along. The carbon dioxide removed from the atmosphere by your trees and foliage alone qualifies your park as a contributor to a
greener planet.
The key point here is the need for agencies to leverage all the environmental good they do into a
deliberate leadership role. Good things happen to
organizations when they are perceived as leaders.
Not to be a leader puts any organization at the mercy
of the organizations that do lead in their fields.
That's why I believe you will fi nd our cover story
on environmentally sustainable facilities design, construction, and renovation so important. The more you
certify the many features your agency does toward
greener operations, the more you will be perceived
as an integral leader in your community.

Philip hayward
editor

8

Parks & recreation M A R C H

2 0 1 2 w w w . N R P A . O R G

March 2012 - Parks & Recreation

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