March 2016 - Parks & Recreation - 72
NRPA Update
Becoming Essential
By Samantha Bartram
" T
he language used around finance has created an environment
where there is a lot of mysticism...today, we want to demystify, " Dev Pathik, founder and CEO of The Sports Facilities
Advisory, said during his opening remarks at NRPA's most recent Innovation Lab in San Diego. The theme, " Why Wall Street Cares About
Parks and Rec, " set the stage for an event focused on financing - specifically
the best practices for seeking it and most impactful arguments that can be made
in order to sway potential purse-string-holders to make an investment. Bottom
line, Pathik said: " The case must be made that the service you're championing
is essential to the well-being of your community. "
Connecting the Dots,
Making the Argument
Perhaps the most popular inroad to soliciting outside financing has been the
demonstration of economic impact.
NRPA's own recently released Economic Impact of Local Parks study (www.
nrpa.org/parkeconreport) highlighted
the significant contributions of parks
and recreation in municipalities across
the country, noting the industry as a
whole is responsible for some $140 billion in economic activity each year.
70 Parks & Recreation
Another is to tout the importance
of equity of access, making the argument that residents who live near
a park or park-like amenities are
healthier - both mentally and physically - and enjoy increased property values, thereby buoying the entire
community. Accessible parks, recreation and open space amenities are
also attractive to businesses looking
to relocate or set up shop in a given locale, bringing an expanded tax
base, jobs and prestige in tow.
| M A R C H 2 0 1 6 | W W W. PA R K S A N D R E C R E AT I O N . O R G
Hard data related to these areas
does grab the attention of financers
and budget-makers alike, but Pathik
urged Innovation Lab attendees to
look for deeper, long-term connections that could indicate an even
broader impact. Inspired by the work
of Dr. Bruce Y. Lee, director of operations research at Johns Hopkins
Bloomberg School of Public Health's
International Vaccine Access Center, Pathik suggested one such connection was through public health.
" When we produce a feasibility
study, economic impact analysis, etc.,
the conversation is a money conversation, " Pathik said. " It's not about
equity or access in that conversation.
When we find ourselves in front of
commissions, councils, etc., we want
to have something quantifiable to say
about importance of access beyond
economic impact.
" Dr. Lee used U.S. Census Bureau
data and did a population analysis
looking 20 years out at the BMI of
a city...if you live within half a mile
of four fast-food restaurants, you are
twice as likely to die as someone who
lives near two. Proximity to parks,
though, encourages walking, so those
people are more likely to live longer.
You can imagine what this does to
the conversation when it shifts from
financial cost to what [investment
in parks and recreation] does to the
health of a community. "
Pathik pointed to potential longterm savings in the health sector
that would be precipitated by greater
March 2016 - Parks & Recreation
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