May 2010 - Parks & Recreation - 56

N R PA I n A c t i o n

Game, Set, Match
The economics of community tennis

W

hen people think about
public parks, they conjure
images of playg rou nds,
open fields and nature walks. But there is
a growing movement in the United States
to incorporate another lifetime activity
into the mix: tennis.
Tennis is the fastest-growing traditional sport in the country according
to the Sporting Goods Manufacturers
Association, and a great percentage of
those participating are doing so in public parks. So many, in fact, that last year
total participation surpassed the 30-million mark for the first time in the 22-year
history of The Taylor Group's Annual
Study on Tennis Participation. That is an
increase of more than six million in the
last five years alone.

Tennis has always been a great complement to parks and recreation departments nationwide as a family sport with
proven health and wellness benefits.
And now more than ever, there are significant economic reasons to add tennis
to the programming in your local area-
both through increased offerings and refurbishing or building additional courts.
" We've all seen how communities,
and the people who live in them, benefit
from having attractive, well-maintained
places to play, " says Billie Jean King, the
Honorary Chair of the USTA's Tennis in
the Parks Committee and a product of the
Long Beach, California, public courts.
In fact, more than 10 years since
the USTA teamed with the NRPA to launch
the Ten n is i n the Park s I n itiative,

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opportunities for growth abound. The
-U STA's renewed emphasis on getting
kids 10 and under involved in tennis
creates the need for increased infrastructure and tennis programming, and
more courts mean more chances to host
tournaments and leagues. The result is
additional revenue for your parks and
recreation department, and more places for more people to play tennis.
It's a winning formula for everyone involved, and a giant victory for tennis in
the public parks.

-Karen Ford, National Manager
for Tennis in the Parks, USTA.



May 2010 - Parks & Recreation

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