May 2012 - Parks & Recreation - 20

Who, What, Where & how Around the Parks

FUNDING

The New Normal
How Clearwater Develops Public-Private Partnerships

T

By Felicia Leonard

he New Normal. Paradigm Shift. These two
phrases are now essential
everyday language, but
what do they really mean,
and what do they mean to parks and recreation? The term " new normal " is relatively recent and applies specifically to
the projected slower growth (1 to 2 percent) of national economic output expected to continue through this decade versus
the higher growth experienced in the last
decade. True or not, perception nonetheless has become reality for governmental jurisdictions. This reality reflects our
culture's paradigm. A paradigm is simply
how a culture views the way things work

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Parks & Recreation   M A Y

in the real world. Paradigms are unquestioned convictions because the same
view is accepted collectively by society.
A paradigm shift simply means there has
been a change in the way we think, both
as individuals and as a collective society.
How does this affect parks and recreation? The paradigm shift to the new normal drives every decision that is made in
how we execute the provision of services to our community. It is evident that national trends in parks and recreation are
aligning with this paradigm shift. Examples include efforts to reposition parks
and recreation from a non-essential to
an essential service, the re-evaluation of
mission-related activities and programs,

2 0 1 2    w w w . N R P A . O R G

and the movement from being a service
provider to a service facilitator.
The City of Clearwater, Florida is carefully and succinctly transforming from a
service provider to a service facilitator
role for specific programs. To make this
happen, Clearwater changed its supporting underlying belief system that includes
a shift from the way the city previously viewed competition, privatization, and
partnerships.
The city has a long history of creating sustainable partnerships with private-sector organizations to operate and
maintain facilities, but these are primarily operating agreements and have traditionally been with one partner and one



May 2012 - Parks & Recreation

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