October 2011 - Parks & Recreation - 106

HEcca:

Positively impacting
health outcomes in Georgia
FoRmEd to HELP SuPPoRt GEoRGIa'S LIVE HEaLtHY GEoRGIa camPaIGN,
the Health Education and Communication Center of Atlanta (HECCA) is a 501(c)(3)
organization working to build awareness to improve health literacy and positively impact health outcomes throughout the state of Georgia. HECCA's primary focus, through programming and partnerships, is to inform, educate, and empower
our communities. We implement and advocate programming or technologies that
strengthen the health of our community and enable Georgians to be more actively
involved in their own health.

Through education, focused community
activity, and media awareness, we're making lasting changes in child health.

family health
We educate families through culturallyappropriate public education and outreach programs and through several
media channels. Our goal is empowering families to take control of their health,
thereby leading healthier, more active
lives.

Community effort

At HECCA, we promote, aid, and encourage the health and well-being of the
people of Georgia through the creative
programming, education, event experiences, and endeavors of every kind and
description, alone or in cooperation with
private or public organizations or agencies. Partnership is central to our mission.
Improving the health and health care of
Georgians is a worthy vision, but one that
only can be realized by working with other organizations with the same mission.
At the forefront of our mission is a desire to continually evolve and improve
our programs and services in ways that
seek to meet the ever-changing needs of
the community. We strive for high standards of excellence and professionalism

104 Parks & Recreation O C T O B E R

in everything we do. We must be disciplined, focused, and strategic in our
efforts in order to make the greatest possible difference.
For HECCA to be successful, our focus
must continue to be improving the overall health of our communities through initiatives that provide Georgians with the
information and resources they need to
know to be able to manage their health
effectively and efficiently. We support the
health and well-being of the communities we serve through education and programming in the following areas:

our Children
We are dedicated to improving the lives of
our children throughout the Georgia area.

2 0 1 1 w w w . N R P A . O R G

Strengthening community health has been
the primary focus of HECCA since our inception. In this endeavor, we view health
in the broadest sense. We believe that the
foundation's resources will help our community take the big leaps forward needed
to address the lack of health awareness in
the areas of technology and prevention.

Technology
We promote and advocate health technologies that can be tools to help individuals maintain their health through better
management of their health information-
especially health technologies that help
consumers and medical community gather health information more efficiently and
share it securely and seamlessly.
We know that Georgia faces a host of
health challenges. At HECCA, we live and
labor to improve the health of all Georgians through our creative programming
resulting in healthier, more informed
communities.

CMY

October 2011 - Parks & Recreation

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