October 2011 - Parks & Recreation - 66

COV E R STO RY
By Maureen hannan

Telling Our Stories,
Mapping Our Numbers
NRPA's PRORAGis ushers in
a new era of agency-driven
data research

" tHE NumBERS SPEaK, " says Mike Clark.

" And they speak loudly. " The director of the Batavia, Illinois, park district has just recounted his
experience of seeing for the first time data comparing his district's facilities, budget, programs,
and operations to similar agencies across the U.S. " It was eyeopening, " he says. " All of a sudden we could see clearly how
deficient we were in indoor space. " Clark says that realization-
sparked by the results of NRPA's 2009 Operating Ratio survey of
its member agencies- led to further research and a startling discovery. Many former residents actually cited
the inadequate indoor recreational space as a reason
for leaving the community for other, more amenityrich, Chicago suburbs.
The park agency showed its data and follow-up research to constituents and elected

64 Parks & Recreation   O C T O B E R

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October 2011 - Parks & Recreation

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