September 2011 - Parks & Recreation - 111

Parks & reCreatIon at Work

A Stronger Foundation
By rebecca Wickline

I

n a time when municipal budgets are being slashed
and agencies are responding to the new recession-era
economy, the role of park foundations is becoming increasingly important. To sustain programs, maintain
facilities, and protect open space, agencies are moving beyond their budget woes to develop new funding solutions.
Park foundations, 501(c)3 charitable organizations typically
established as vehicles to seek and accept private funding support, play a critical role in this new funding model. Park and
recreation agencies rely more and more on these foundations to
fund their communities' recreational, educational, and cultural
activities. But in order to meet this increased demand of private
support-and to compete for diminishing private resources-
park foundations need to apply best fundraising practices.

Best Foundation Practices
On the 15th of every month, Cindy Porteous, executive director of the Indianapolis Parks Foundation, sends a personal note
to each of her major donors. And this is no small task considering the 20-year-old foundation is a $10 million organization and
manages more than 50 funds. But Porteous knows that if her
foundation is going to support Indy parks and fi ll the community's increasing need, her foundation needs to invest its time
in solid fundraising practices. Porteous and other park foundation executives have identified four guiding principles for operating strong park foundations, especially in these challenging
economic times.
■■ ■Invest Patiently in Strategic Alliances. Carol Evans, Executive Director of the Legacy Parks Foundation (LPF), knows
first-hand the value of strategic alliances. Community partnerships
have been a cornerstone of the Legacy Parks Foundation since its
beginning in 2005 when it was established as a supporting organization of the East Tennessee Foundation. Along with strong leadership, alliances have helped Legacy Parks Foundation raise $3
million and add 200 acres of parkland to support both the Knox
County and City of Knoxville parks and recreation departments.
LPF is committed to exceptional recreational opportunities, natural beauty, and open spaces. As part of this commitment, LPF is leading the efforts to assemble land and fund a
project called the 1,000-acre Urban Wilderness Corridor, to

www.NRPA .ORG

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September 2011 - Parks & Recreation

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