September 2011 - Parks & Recreation - 76

2011 NRPA Congress and Exposition

Pre-Conference Workshops
Get a jumpstart on learning by
registering to attend these NRPA PreConference Workshops. You'll save
money on travel and expenses by
attending these half-day and full-day
sessions that lead up to NRPA's
Congress and Exposition. Covering
such topics as finance, customer
service, and marketing, these
workshops are a valuable addition to
your professional development plans.
Register online at www.nrpa.org/
conference-workshops.org. NRPA
Congress and Exposition registration
is not required to attend these
workshops.

Education Sessions
The NRPA Congress & Exposition
provides hundreds of education and
learning opportunities through 11
educational tracks specifically tailored
to parks and recreation. Choose a
track that best suits your needs, or
participate across educational tracks
for a well-rounded experience.

Workshop and Education High
Pre-Conference Workshops
Monday

October 31

82 Healthy Communities:

0.4 CEUs

Half-day Workshops Fee: $65
8:00 a.m.-12:15 p.m.
81 Branding Your Customer
Service
Room #B404

Discover how to define customer service
from a customer's point of view and how
this leads to branding. There are eight
brand attributes and each is discussed and
broken down to see which ones are most
important for your agency. We will then
establish ways to build the brand for agency's customer service. Your brand makes a
promise each and every time you provide
service to a customer. What does your
agency's " brand " promise say to your participants, community members, voters, supporters, and visitors?

Management Training
Workshop
Room #B403

Are you creating and providing a healthy
community? The Indiana University Healthy
Communities Research Group, in conjunction with GreenPlay, developed a management workbook and toolkit that allow communities to assess their agency, policies,
funding, assets, built environment, along
with parks, recreation, food availability, and
public health programs relative to creating
the healthiest community environment.
Receive initial training concepts and a
workbook to assess and position your
agency for funding, capital decisions, programming, and staff planning.
Teresa Penbrooke-CEO, Founder and Faculty,
GreenPlay and GP RED

Eileen Soisson-President, The Meeting Institute

Tracks include:
1. Citizen/Advocacy
2. Employee/Volunteer Management
3. Environmental Stewardship
4. Healthy Lifestyles
5. Leadership & Management
6. Planning, Design and Maintenance
7. Professional Development
8. Public Relations/Marketing
9. Recreation Programming
10. Revenue/Customer Service
11. Sports
Most of the tracks have sessions
available throughout the entire week
to allow attendees to follow one track
for the duration of the conference.
Some highlights from a few of the
tracks are listed at right.
See the full list of sessions at
www.nrpa.org/Congress2011.

74 Parks & Recreation

SEPTEMBER 2011

Education Session Highlights
Tuesday

November 1

4:15 p.m.-5:30 p.m.
142 Conservation in Practice:
Recommendations of the
Conservation Task Force
Room #B316
0.1 CEUs
Conservation has become increasingly
important to the mission of park and recreation agencies. For the past year, the Conservation Task Force has been working on
identifying the best practices of agencies in
natural resource management, sustainable
landscapes, stewardship, youth engagement, and energy efficiency. Examine a
number of these best practices and receive
usable knowledge for how your agency
can improve its commitment to conservation at the community level.
Brendan Daley-Director of Green Initiatives,
Chicago Park District
Greg Weitzel-Director, Department of Parks &
Recreation, City of Allentown, Pennsylvania
www.NRPA .ORG

Beth Miller-Director of Marketing and Public
Information, Five Rivers MetroParks
Mark Young-Consultant
Richard Dolesh-Chief of Public Policy, National
Recreation and Park Association (Moderator)

Wednesday
November 2

10:30 a.m.-11:30 a.m.
902 Have You Ever Thought About
Being an NRPA Board
Member?
Room #B216

0 CEUs

Through an interactive discussion, learn
how the NRPA Board works and how new
board members are selected. Hear about
the directors' responsibilities, the board
structure, and the board nomination process. Most importantly, you will leave with
an understanding of the board's culture and
their approach to advance NRPA's mission.
1. Responsibilities: Setting policy, providing

September 2011 - Parks & Recreation

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