September 2013 - Parks & Recreation - 15

" The truth is, you're not going to
change government's views about
the percentage of their funds that
go to parks, " he emphasizes. " Once
that number is set by leaders, and
private support for parks disappears,
they're not going to say, 'Now we've
got to square our shoulders and decide we're going to put plenty of
money into parks because they really deserve it.' That could be said
about any other agency. "
He points out that foundation
support is available for parks in underserved neighborhoods and that
the money that governments save
through private support of higher
profile parks is then freed up to use
for parks in less-attractive areas.
And Biederman is quick to note
that his model for park sustainabil-

Dan Biederman

ity is not dependent on charity, but
built on business deals.
" People tend to get too focused
because of the Central Park prominence, and to some extent the High

Line, on the fact that philanthropists,
like hedge-fund people like Barry
Diller, are going to give $10 million
each, and that's something that's not
attainable for public parks in lesser
areas, " he says. " That's not our model. Not only do we not accept money
from government, we don't accept
money from private individuals. We
only take money from deals that we
can arrange where we make a great
park and then it's attractive to sponsors and events and concessionaires.
They're all kept to a discreet level
of visibility in the park, but we take
from them an eight-figure number to
manage the park. That's a very different model. "
Elizabeth Beard is Managing Editor of
Parks & Recreation (ebeard@nrpa.org).

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Parks & Recreation

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September 2013 - Parks & Recreation

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