September 2018 - Parks & Recreation - 18

NRPA Park Pulse
How important, if at all, is it to you and your family that you have access to
locally grown fresh produce (e.g., farmers market, fruit/vegetable stand, etc.)?

Local Farmers Markets
Managed by Parks and Rec Important
Farmers markets are especially popular among millennials and Gen Xers who believe
access to locally grown fresh produce is very or extremely important.
Baby boomers are not far behind.
MILLENNIALS

57%

GEN XERS

55%

BABY BOOMERS

48%

More women vs. men believe access to locally grown fresh produce is very or extremely important.

56% Women

48% Men

87%

87% of Americans believe access to locally grown fresh produce
- including farmers markets and fruit and vegetable stands - is important.
The National Recreation and Park Association Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among
1,003 nationally representative U.S. adults, ages 18+, between July 23rd and July 27th, 2018, using an email invitation and an online
survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.
16

Parks & Recreation

| S E P T E M B E R 2 0 1 8 | W W W. PA R K S A N D R E C R E AT I O N . O R G



September 2018 - Parks & Recreation

Table of Contents for the Digital Edition of September 2018 - Parks & Recreation

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