Focus Supplement 2 - Summer 2016 - 31
2016 FINALISTS
INDUSTRY PARTNERSHIP:
BlueC Studio and
Klick Learning Solutions
■ By Tim Sosbe
E
ven companies with talented
learning and development
teams can benefit in new ways
by partnering with vendor
organizations. e 2nd Annual LTEN
Excellence Awards recognizes the
potential of partnership, and this year
several firms were nominated for their
work with client companies. is
article spotlights the work that two
finalist companies, BlueC Studio and
Klick Learning Solutions, completed
with clients.
needs assessments, it was in the
middle of tremendous challenge,
having recently commenced a largescale field force restructuring," said
omas Hood, deputy director, field
sales leadership development for
BlueC Studio & Bayer
Bayer. "e challenge was
HealthCare
compounded by the fact that a
BlueC Studio was nominated in the
pharmaceutical product had been
Industry Partnership category by its
temporarily pulled from the market.
client, Bayer HealthCare, for its work
Bayer needed a partner that could
as a strategic partner helping to
quickly provide robust qualitative and
impact more than 1,000 field
quantitative data to provide clarity on
managers and sales representatives.
the training needs. Additionally, the
BlueC conducted enterprise-wide
Bayer team knew that
BlueC had the
Even companies with talented learning expertise to translate
and development teams can benefit in new findings into solutions
and, most
waysby partnering with vendor organizations.
importantly, to
extrapolate insights
from the data."
needs assessments that helped
e needs assessment was designed
pinpoint knowledge and performance
to identify knowledge and
gaps, provided insight into cultural
performance gaps, but it also
issues and provided robust training
uncovered cultural issues around
blueprints to ensure field-force
sales-force motivation and
engagement.
relationships between salespeople and
"When Bayer called on BlueC
field leadership. BlueC went beyond
Studio to perform enterprise-wide
FOCUS | CONFERENCE AWARDS SUPPLEMENT 2016 | www.L-TEN.org
the original scope to develop a
curriculum to address those issues.
e BlueC needs assessment was
conducted in the U.S. market, but
BlueC was able to extrapolate its
findings for global use.
"e strong partnership between
BlueC and Bayer has been
instrumental in leveraging BlueC's
capabilities to enhance Bayer's sales
success," Hood said. "BlueC was able
to combine our depth of market
understanding and experience with
our understanding of Bayer's
organization, culture and strategic
objectives."
Klick Learning Solutions
Working with a biopharmaceutical
client company, Klick Learning
Solutions designed a fully-integrated
Learning Content Management
System (LCMS) with a built-in
onboarding program, complete with
social components to accommodate a
remote workforce. e LCMS was
designed to impact the business by
INDUSTRY PARTNERSHIP
continued on page 34
31
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Supplement 2 - Summer 2016
Focus Magazine
Table of Contents
From The President
Recognizing the LTEN Members of the year
LTEN Excellence Awards 2016 Winners
Thomas Kiggins, Genentech
Merz North America
Innovation: Amgen, Bayer HealthCare, Bottom-Line Performance, Janssen & Red Nucleus
Industry Partnership: CMR Institute, Learning Content: Impact International
Congratulations to the LTEN Excellence Award Winners
Round of Applause to this Year's Winners!
Poster Session: Award-Worthy Work on Display
2nd Annual Excellence Awards: Celebrating Success
ALL-Star Teams: AstraZeneca, Bayer, Genentech, Gilead & Zimmer
Provider Innovation: Educational Resource Systems, Metajourn, Q-Gamification & Scrimmage
Practitioner Innovation: Bayer, B.Braun & Genentech
Emerging Leaders: AstraZeneca, Bayer, Genentech & Gilead
Industry Partnership: BlueC Studio & Klick Learning Solutions
Learning Content: Devlinhair, Guidemark, Indegene, Informa & InVentiv
Thank You
Hall Of Fame
Hall Of Fame: William "Mack" Thompson, ED.S, MS, CMR, CPM
Hall Of Fame: Gerald "Jerry" Clor, MBA
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