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The biggest change is small. One of, probably, the most controversial points I make in this document, is the one about agency size. Big agencies are going to reject it out of hand. There's no way, they say, that big clients can be serviced well by a smaller organization. And they're right. But I'm not anticipating that clients will

Table of Contents for the Digital Edition of The NXT Big Thing - Vol. 1, No. 2 - June, 2006

The NXT Big Thing - Vol. 1, No. 2 - June, 2006

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