Gilbane Research Report - Digital Magazine Editions - (Page iii)

Introduction Over the past six years, there has been continuing interest in the adoption of digital replica editions in the magazine and newspaper markets. This has driven a sizable increase in online users of periodicals’ content as well as rate bases. Dramatic changes in online advertising, broadband penetration, and other factors make this an excellent time to assess the state of the digital editions market and to predict its future trajectory. In compiling this study, the authors have interviewed over 100 industry stakeholders, gathered data from our data sponsors — Audit Bureau of Circulations and BPA Worldwide — and from our vendor sponsors — Advanced Publishing, Olive Software, Nstein, Nxtbook, Texterity, YUDU, and Zinio — read many online publications, and visited numerous Web sites to try to produce the most comprehensive industry report published in the last five years. One of the goals of the study has been to compile a set of cases that depict the best practices employed in the industry today, to serve as models for other publishers that are considering the development of digital replica editions or other digital forms of their content. We have also taken an objective look at the state of the technology supporting digital magazine and newspaper publishing, as well as the content management technology necessary to support next-generation digital initiatives. Finally, we have spoken with publishers about their strategies for developing digital replica editions and their other Web publishing and cross-media opportunities. After our research, here is what we cover in this report: Compiling the Numbers What has been the growth in the number of publications (by category) offering digital editions? What is the percentage of digital subscribers vs. traditional subscribers? Identifying the Leaders What are the current industry best practices regarding production, distribution, and marketing of digital editions? What are key newspaper and periodical publishers saying about the future of this technology? Forecasting the Future What are the opportunities and threats to digital editions posed by the trend towards atomization and aggregation of content? ©2008 Gilbane Group, Inc. iii http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions