omniture tracking system
[ overview ]
Nxtbook Media relies on Omniture to track thirty million pages read by more than one and half million readers per month.
Media tracks every aspect of reader behavior, including: • Magazine views and page views • Engagement time • Click-through rates • Referrer and search data Analytics are easily accessed through a customizable web portal or can be delivered as custom reports e-mailed as needed.
[ wHY omniture? ]
• As the leading analytics company in the world, Omniture is responsible for tracking sites like AOL and Disney. Their robust platform ensures all data is captured correctly. • Omniture understands reader segmentation and offers publishers the ability to look not at just what their readers do, but who they are. • Omniture is capable of tracking behavior across all platforms, including mobile. The Omniture package from Nxtbook
[ keY metriCS ]
visitors and Page views: The cornerstone of digital magazine metrics is your visitor number, but before you share it, make sure you have your pageview numbers handy, too. Why? Because a digital magazine is an engagement product. Readers won’t start pursuing the content unless they’ve made the commitment they’re willing to spend some time with it. Most publishers find that the average
Table of Contents for the Digital Edition of Client Handbook