iPhone / iPod T ouch Importance: Though market share has likely peaked, analysts say the iPhone currently is getting as much as 70% of all mobile Internet page views. While the demographic skews younger than BlackBerry, there’s no discounting that if you care about the mobile Web, you’ll want to be on the iPhone and it’s voice-less cousin, the iPod Touch. Getting There: Content can be viewed on the iPhone or iPod Touch one of three ways: 1. Branded Native App – Publishers can have their own branded apps with content available for offline reading 2. Nxtbook Newsstand App – Publishers’ content can be integrated onto the Nxtbook newsstand app for offline reading 3. Web App – Content may be pulled up via the mobile Safari browser. Hyperlinks, video & non-interactive animations work for all versions. Analytics: All tracking information from Nxtbooks viewed on the iPhone are seamlessly integrated into the company’s tracking package, giving you keen insight into how readers are consuming content on the device. Bottom Line: It’s where a lot of the audience is, and Nxtbook includes integration for all but their introductory pricing plans. It’s an obvious move. Statistics: Price: Size: Weight: Screen Size: Display: iPhone - $199-$299; iPod - $229-$399 iPhone - 4.5 x 2.31 x 0.37 in.; iPod - 4.4 x 2.3 x 0.28 in. iPhone - 4.8 oz.; iPod - 3.56 oz. iPhone - 3.5 inches; iPod - 3.5 inches iPhone - Backlit Color; iPod - Backlit Color video info