WHY VALUING CREATIVITY IS VITAL TO EVERY BUSINESS T he word "creativity" is so overused in marketing and website content, it has become a "non-word," or a word that has lost all power of meaning. Using "creativity" in all its forms is now an expected part of every corporate mission statement, product description, and service offering. "We creatively solve your problems!" is the mantra of the day as businesses set about proving their creativity with ping-pong tables in the foyer and ice cream socials every Friday. Best of Nxtbook