Digital Revenue Generation Guide - (Page 21)
TRAINING TECHNOLOGY INCENTIVES TRAVEL/MEETINGS The missing ingredient Is your sales team truly prepared to play with the big dogs? T istock photo ry this experiment: Ask your customers what type of knowledge they most want your salespeople to have. Odds are the answers you get will surprise you. Once upon a time, the common answer would have been “product knowledge.” For years, customers needed salespeople to know their products inside and out so they could recommend the right one. But today, the Internet makes product knowledge accessible to everyone. More recently, the answer might have been “knowledge about the problems I face,” so the salesperson could recommend solutions. But that’s in the past, too. Today’s customers want salespeople to have “knowledge about my business.” Specifically, they want salespeople to understand their business drivers. This encompasses the overall business results the customers are trying to achieve, the strategies and initiatives they are pursuing to reach their goals, and the MARCH/APRIL 2008 financial metrics they use to measure their success. It also addresses the trends, challenges and opportunities that are transforming their marketplace. How does this affect sales training? Today, no sales curriculum is complete without courses that build business acumen. Without business acumen, salespeople can’t make sense of the internal and external forces their customers are wrestling with, let alone have conversations about them. [THE PULSE] SOURCE: BERSIN & ASSOCIATES’ 2008 CORPORATE LEARNING FACTBOOK 21 APPROXIMATE PERCENTAGE OF TRAINING PROGRAM DOLLARS SPENT ON LEADERSHIP DEVELOPMENT AND MANAGEMENT TRAINING. 30 SALES &MARKETING MANAGEMENT www.salesandmarketing.com www.salesandmarketingmanagement.com
http://www.salesandmarketingmanagement.com
http://www.salesandmarketing.com
Table of Contents for the Digital Edition of Digital Revenue Generation Guide
Digital Revenue Generation Guide
Sponsorship Positions
Flash Belly-Band
Tabs
Gate Fold
Ad-Jolt
Ad-Gen
Video
Flash Survey
Blow-in Card
Flash Animation
Flash Animation: Automotive Ad
Flash 360
Scroll Bar
Digital Revenue Generation Guide
Digital Revenue Generation Guide - Digital Revenue Generation Guide (Page Cover)
Digital Revenue Generation Guide - Sponsorship Positions (Page 1)
Digital Revenue Generation Guide - Sponsorship Positions (Page 2)
Digital Revenue Generation Guide - Flash Belly-Band (Page 3)
Digital Revenue Generation Guide - Flash Belly-Band (Page 4)
Digital Revenue Generation Guide - Flash Belly-Band (Page 5)
Digital Revenue Generation Guide - Flash Belly-Band (Page 6)
Digital Revenue Generation Guide - Flash Belly-Band (Page 7)
Digital Revenue Generation Guide - Flash Belly-Band (Page 8)
Digital Revenue Generation Guide - Tabs (Page 9)
Digital Revenue Generation Guide - Tabs (Page 10)
Digital Revenue Generation Guide - Gate Fold (Page 11)
Digital Revenue Generation Guide - Gate Fold (Page 12)
Digital Revenue Generation Guide - Ad-Jolt (Page 13)
Digital Revenue Generation Guide - Ad-Jolt (Page 14)
Digital Revenue Generation Guide - Ad-Gen (Page 15)
Digital Revenue Generation Guide - Ad-Gen (Page 16)
Digital Revenue Generation Guide - Video (Page 17)
Digital Revenue Generation Guide - Video (Page 18)
Digital Revenue Generation Guide - Flash Survey (Page 19)
Digital Revenue Generation Guide - Flash Survey (Page 20)
Digital Revenue Generation Guide - Blow-in Card (Page 21)
Digital Revenue Generation Guide - Blow-in Card (Page 22)
Digital Revenue Generation Guide - Flash Animation (Page 23)
Digital Revenue Generation Guide - Flash Animation (Page 24)
Digital Revenue Generation Guide - Flash Animation: Automotive Ad (Page 25)
Digital Revenue Generation Guide - Flash Animation: Automotive Ad (Page 26)
Digital Revenue Generation Guide - Flash 360 (Page 27)
Digital Revenue Generation Guide - Flash 360 (Page 28)
Digital Revenue Generation Guide - Scroll Bar (Page 29)
Digital Revenue Generation Guide - Scroll Bar (Page 30)
https://www.nxtbook.com/nxtbooks/NXTbook/introducing_nxtbook4
https://www.nxtbook.com/nxtbooks/NXTbook/happy_holidays_2016
https://www.nxtbook.com/nxtbooks/NXTbook/openHouse_invite2014
https://www.nxtbook.com/nxtbooks/NXTbook/auction_2014
https://www.nxtbook.com/nxtbooks/NXTbook/AOPA_texttest
https://www.nxtbook.com/nxtbooks/NXTbook/ArchiveButton_overlay
https://www.nxtbook.com/nxtbooks/NXTbook/ZerotoThree_test
https://www.nxtbook.com/nxtbooks/NXTbook/TweaksDemo
https://www.nxtbook.com/nxtbooks/NXTbook/holidaycard_2010_alt
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbookmarketing/OffRoadUnicycle
https://www.nxtbook.com/nxtbooks/NXTbook/holidaycard_2010
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_techsoup
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_texastourism
https://www.nxtbook.com/nxtbooks/NXTbook/casestudy_stokes
https://www.nxtbook.com/nxtbooks/NXTbook/clienthandbook
https://www.nxtbook.com/nxtbooks/NXTbook/intro_test_bestof2009
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_premierhealthcare
https://www.nxtbook.com/nxtbooks/NXTbook/cookiepreview_test
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_realtor
https://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook_gtw
https://www.nxtbook.com/nxtbooks/NXTbook/hospitalityandesign
https://www.nxtbook.com/nxtbooks/NXTbook/RiemserDemo
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_serendipity
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbook_holiday08
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_uli
https://www.nxtbook.com/nxtbooks/NXTbook/webinar_nxtbook60
https://www.nxtbook.com/nxtbooks/NXTbook/tourireland_nxtd
https://www.nxtbook.com/nxtbooks/NXTbook/tiq_samplebook
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_missioncritical
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_greenville
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_csn
https://www.nxtbook.com/nxtbooks/NXTbook/samplebook_golf
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_gpmedia
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_curve
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_engsys
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_sld
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_cpm
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_appliancedesign
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_btn
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_sfwb
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_assembly
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_officecomm
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_nxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/spnsrshp_smple
https://www.nxtbook.com/nxtbooks/NXTbook/salesbook_eetimes
https://www.nxtbook.com/nxtbooks/NXTbook/webinar_nxtbook30
https://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook
https://www.nxtbook.com/nxtbooks/NXTbook/2008nxtgendiged
https://www.nxtbook.com/nxtbooks/NXTbook/nxtbook-casestudy
https://www.nxtbookmedia.com