What is Social Media? - (Page 29)

How Second Life works... The latest online marvel that is capturing the imagination of the media is Second Life. Since it encourages community and social interaction some consider it to be a form of social media, although like so much in the new forms of online media it could very well be considered in a category of its own. Second Life is a type of online computer game, but perhaps is better understood as an online virtual world. By registering and downloading the game you can enter the game world and create an avatar an in-game representation of yourself. At the time of writing there are over 600,000 people registered for the game, of whom about half have been into the world in the last 60 days. In a single day in September 2006, US $417,000 was spent in the game. What is Social Media? An e-book from Spannerworks 29 www.spannerworks.com/ebooks  http://www.spannerworks.com/ebooks http://secondlife.com http://www.spannerworks.com/ebooks

Table of Contents for the Digital Edition of What is Social Media?

Contents
Introduction
What is social media?
The new means of production and distribution
How social media works
How blogs work
How podcasts work
How social networks work
How content communities work
How Second Life works
About Spannerworks

What is Social Media?

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