What is Social Media? - (Page 8)
The new means of production and distribution... Media production More
useful than asking Are blogs a fad? or How much of this is hype? is to
look at the fundamentals that are behind the phenomenal growth of social
media. The big thing that has changed in media is the ability of almost
anyone to produce and distribute content. It used to be that the ability
to create content and distribute it to an audience was limited to
individuals and organisations that owned production facilities and
infrastructure to do so. In other words: the media. If you were in the
video creation and distribution business you were called a TV station and
employed thousands of highly skilled individuals to write, film, edit and
broadcast your content down a relatively small number of channels to the
public. If you were a newspaper, similarly, you hired a team of reporters
and editors, designers, typesetters, printers, delivery men and had deals
with a network of newsagents for them to sell your product to your
audience. With the advent of digital technology and the internet it became
a lot easier for people to create their own content, be it images, words,
video or audio. But even five years ago, it was still beyond most people's
technical skills to create and maintain their own website. Today, the
ever-lower costs of computers, digital cameras and high-speed internet
access, combined with free or low- cost, easy to use editing software
means that within minutes of deciding to do so anyone can have a live blog
website up What is Social Media? An e-book from Spannerworks 8
www.spannerworks.com/ebooks
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Table of Contents for the Digital Edition of What is Social Media?
Contents
Introduction
What is social media?
The new means of production and distribution
How social media works
How blogs work
How podcasts work
How social networks work
How content communities work
How Second Life works
About Spannerworks
What is Social Media?
https://www.nxtbookmedia.com