Oppenheimer 60th Anniversary - 22

Reprinting of From Opportunity to
Legacy: Celebrating the First Fifty Years

Photos from annual reports of the late 1960s offer
shareholders a glimpse of various activities around the
Firm's busy New York offices.

1968
10th annual report of the Oppenheimer Fund.
Total assets $262,725,639.

22 * OppenheimerFunds: The First Fifty Years

retirement," Spiro explained. "We structured it all
around the goal."
The Firm also was keen to find innovative ways
to develop an effective sales force. Levy recalled
a Harvard Business Review article he read in the
mid-1960s about the work of Herbert Greenberg, a
Princeton psychologist. Greenberg contended that
he could predict how well a salesperson would fare
by using an exam to measure traits like ego, empathy, and ability to get along with others. Levy invited
Greenberg to the Firm's New York offices and had
him administer the test to a number of partners.
They were so impressed by how accurately the exam
identified each partner's personalities - Levy, for
example, wholeheartedly agreed with the finding that
he was impulsive and not detail oriented - that the
Firm began using Greenberg's test as a tool to evaluate
sales recruits.

NEW PRODUCTS DEBUT
As the 1960s ended the Firm recognized that, while
the Oppenheimer Fund was performing well and
growing, it was an opportune time to offer additional
products. In 1969 the Company added a second
mutual fund, the Oppenheimer A.I.M. Fund (now
the Oppenheimer Global Fund). Managed by Ken
Oberman for its first 23 years, the A.I.M. Fund was a
pioneer in global investing, offering shareholders the
opportunity to gain foreign exposure as well as the
chance to diversify their holdings and thereby reduce
overall risk. Other new funds soon followed, including the Oppenheimer Special Fund (now the Oppenheimer Capital Appreciation Fund) in 1972 and the
Oppenheimer Money Market Fund in 1973.
The introduction of the Oppenheimer Money
Market Fund was a particularly important development. Although the mutual fund industry grew

Oppenheimer Fund annual report for 1969, on the brink of the
recession of the early 1970s, shows total assets of $322,324,509.

Oppenheimer Management Corp. launches its second mutual
fund, the Oppenheimer A.I.M. Fund (now the Global Fund).

1969

1969



Oppenheimer 60th Anniversary

Table of Contents for the Digital Edition of Oppenheimer 60th Anniversary

Contents
Oppenheimer 60th Anniversary - Cover1
Oppenheimer 60th Anniversary - Cover2
Oppenheimer 60th Anniversary - 1
Oppenheimer 60th Anniversary - 2
Oppenheimer 60th Anniversary - Contents
Oppenheimer 60th Anniversary - 4
Oppenheimer 60th Anniversary - 5
Oppenheimer 60th Anniversary - 6
Oppenheimer 60th Anniversary - 7
Oppenheimer 60th Anniversary - 8
Oppenheimer 60th Anniversary - 9
Oppenheimer 60th Anniversary - 10
Oppenheimer 60th Anniversary - 11
Oppenheimer 60th Anniversary - 12
Oppenheimer 60th Anniversary - 13
Oppenheimer 60th Anniversary - 14
Oppenheimer 60th Anniversary - 15
Oppenheimer 60th Anniversary - 16
Oppenheimer 60th Anniversary - 17
Oppenheimer 60th Anniversary - 18
Oppenheimer 60th Anniversary - 19
Oppenheimer 60th Anniversary - 20
Oppenheimer 60th Anniversary - 21
Oppenheimer 60th Anniversary - 22
Oppenheimer 60th Anniversary - 23
Oppenheimer 60th Anniversary - 24
Oppenheimer 60th Anniversary - 25
Oppenheimer 60th Anniversary - 26
Oppenheimer 60th Anniversary - 27
Oppenheimer 60th Anniversary - 28
Oppenheimer 60th Anniversary - 29
Oppenheimer 60th Anniversary - 30
Oppenheimer 60th Anniversary - 31
Oppenheimer 60th Anniversary - 32
Oppenheimer 60th Anniversary - 33
Oppenheimer 60th Anniversary - 34
Oppenheimer 60th Anniversary - 35
Oppenheimer 60th Anniversary - 36
Oppenheimer 60th Anniversary - 37
Oppenheimer 60th Anniversary - 38
Oppenheimer 60th Anniversary - 39
Oppenheimer 60th Anniversary - 40
Oppenheimer 60th Anniversary - 41
Oppenheimer 60th Anniversary - 42
Oppenheimer 60th Anniversary - 43
Oppenheimer 60th Anniversary - 44
Oppenheimer 60th Anniversary - 45
Oppenheimer 60th Anniversary - 46
Oppenheimer 60th Anniversary - 47
Oppenheimer 60th Anniversary - 48
Oppenheimer 60th Anniversary - 49
Oppenheimer 60th Anniversary - 50
Oppenheimer 60th Anniversary - 51
Oppenheimer 60th Anniversary - 52
Oppenheimer 60th Anniversary - 53
Oppenheimer 60th Anniversary - 54
Oppenheimer 60th Anniversary - 55
Oppenheimer 60th Anniversary - 56
Oppenheimer 60th Anniversary - 57
Oppenheimer 60th Anniversary - 58
Oppenheimer 60th Anniversary - 59
Oppenheimer 60th Anniversary - 60
Oppenheimer 60th Anniversary - 61
Oppenheimer 60th Anniversary - 62
Oppenheimer 60th Anniversary - 63
Oppenheimer 60th Anniversary - 64
Oppenheimer 60th Anniversary - 65
Oppenheimer 60th Anniversary - 66
Oppenheimer 60th Anniversary - 67
Oppenheimer 60th Anniversary - 68
Oppenheimer 60th Anniversary - 69
Oppenheimer 60th Anniversary - 70
Oppenheimer 60th Anniversary - 71
Oppenheimer 60th Anniversary - 72
Oppenheimer 60th Anniversary - 73
Oppenheimer 60th Anniversary - 74
Oppenheimer 60th Anniversary - 75
Oppenheimer 60th Anniversary - 76
Oppenheimer 60th Anniversary - 77
Oppenheimer 60th Anniversary - 78
Oppenheimer 60th Anniversary - 79
Oppenheimer 60th Anniversary - 80
Oppenheimer 60th Anniversary - 81
Oppenheimer 60th Anniversary - 82
Oppenheimer 60th Anniversary - 83
Oppenheimer 60th Anniversary - 84
Oppenheimer 60th Anniversary - Cover3
Oppenheimer 60th Anniversary - Cover4
https://www.nxtbookmedia.com