Oppenheimer 60th Anniversary - 46

Reprinting of From Opportunity to
Legacy: Celebrating the First Fifty Years

1 995
2000

A STRATEGY FOR
PRINCIPLED GROWTH
AND LONG-TERM VALUE
Navigating the tumultuous era of the tech bubble and corporate mergers
entailed both challenges and opportunities

1995
Midway through the "mega-merger" decade of the 1990s, Chemical Banking Corp. and Chase Manhattan combined, creating
the biggest banking institution in the United States, and with the markets watching closely, IBM bought out Lotus. The following
year CEOs Ted Turner of Turner Broadcasting and Gerald Levin of Time Warner struck a deal, selling Turner's company to Time
Warner. In 1998, the Chrysler and Daimler-Benz merger created Daimler-Chrysler. Turner/Levin: Image replaced

46 * OppenheimerFunds: The First Fifty Years

OppenheimerFunds acquires six equity and six fixedincome funds from Quest for Value Advisors.

1995

TOP LEFT: AP IMAGES; ALL OTHERS: GETTY IMAGES

T

he 1990s would come to be known
as "the merger decade," among other
things. For OppenheimerFunds the
second half of the 1990s was a period
of significant expansion achieved
through a combination of organic
growth and strategic acquisitions. The Company's
workforce increased from about 1,500 at the start of
1995 to about 2,000 by the end of 1999. During this
period, the Firm's leadership set a goal of surpassing $100 billion in assets under management, an
initiative they designated the $100 Billion & Better
campaign. The Company officially achieved that
milestone on January 5, 1999. To put the accomplishment in some perspective, reaching the goal
entailed quadrupling the Company's assets under
management over the course of just five years.
While the expansion at OppenheimerFunds
might have been emblematic of the general tenor of



Oppenheimer 60th Anniversary

Table of Contents for the Digital Edition of Oppenheimer 60th Anniversary

Contents
Oppenheimer 60th Anniversary - Cover1
Oppenheimer 60th Anniversary - Cover2
Oppenheimer 60th Anniversary - 1
Oppenheimer 60th Anniversary - 2
Oppenheimer 60th Anniversary - Contents
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