Reprinting of From Opportunity to Legacy: Celebrating the First Fifty Years 22 00 1 2009 MEETING THE CHALLENGES OF TROUBLED TIMES By combining bold strategies and its long-standing business values, the Company positions itself for a promising future as it emerges from a decade that began and ended in financial turmoil and witnessed dramatic world events in between T Following the terrorist attacks of September 11, New York City's Financial District and the whole of the country come together in a wave of patriotic fervor as flags fly from coast to coast. Following its dispersal after September 11, OppenheimerFunds' New York staff regroups in December at 498 Seventh Ave. 2001 56  * OppenheimerFunds: The First Fifty Years GETTY IMAGES 2001 he morning of September 10, 2001, two months after he became chairman and chief executive officer of OppenheimerFunds, John V. Murphy gathered employees in a conference room at the Company's World Trade Center headquarters. His purpose was to present a new vision for the Company's future, representing the culmination of months of research and intense debate across the firm. Murphy's strategic plan challenged OppenheimerFunds to grow beyond its core mutual fund business and into one of the industry's top-tier diversified asset management enterprises serving retail as well as affluent and institutional investors.