For the Defense - Vol. 8, Issue 1 - 18

How to Grow Your Career
Through Self-Promotion
Amy Levenson Jones
Self-Promotion Is Not A Dirty Word!
elf-promotion? Oh no, that's not for me! I'm not that kind
of a self-important braggart. Was that one of the first
thoughts that crossed your mind when you read the title of
this article? If so, you are in good company.
But self-promotion is not a dirty word. In fact, as defined by
Miriam Webster, it is merely " the act of furthering one's own
growth, advancement, or prosperity. " So why does it make us
nervous? We need to look no further than the Thesaurus, which
analogizes it to boasting, self-glorification, self-aggrandizement,
conceit, self-congratulation, and vanity. My gosh, who wants to
think of themselves, or to be thought of by others, like that?
It is time for us to flip that script. In my experience, the ability
to successfully promote oneself is the difference between those
who are successful in obtaining and retaining employment and
clients, and those who are not. It is the secret sauce if you will.
18 For The Defense l Vol. 8, Issue 1
S
So how do you successfully self-promote? It is counterintuitive
to many of us. We perceive it as obnoxious. But in our line of
work, if you want to be successful, it is a necessity.
Self-Promotion Is Important In The Employment Context
You are the only person who will ever care enough about
your career to pay attention to the course it is taking; so pay
attention!
Not many law firms or organizations, other than very large
ones, will use a recruiter to hire a criminal defense attorney, so
you need to be findable. This means having a web presence.
Perhaps, it's your attorney biography on your firm's website
or maybe it's your LinkedIn profile. These should be complete,
current, professional looking, spell-checked, and have a current
photo, where appropriate.
You also need to be ready to jump when a good opportunity
crosses your radar, even if you're not sure it's the right time to

For the Defense - Vol. 8, Issue 1

Table of Contents for the Digital Edition of For the Defense - Vol. 8, Issue 1

Contents
For the Defense - Vol. 8, Issue 1 - 1
For the Defense - Vol. 8, Issue 1 - 2
For the Defense - Vol. 8, Issue 1 - Contents
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