For the Defense - Vol. 8, Issue 1 - 27
I Blog, Therefore I Am ...
Maybe
B
logging has been a hot topic among the lawyers and legal
marketing professionals to whom I have been talking lately-
and for very good reason. Done strategically and consistently,
blogging can be an excellent visibility and engagement tool.
" Blogging " at its most basic is writing and regularly posting
content in one dedicated location where your clients, prospects,
and referral sources can find it. It can help you connect, build, and
deepen your relationship with your target audiences-to be seen
as a trusted resource for excellent information. Blogging regularly
allows you to showcase your expertise and experience, as well as
stay in front of the people who make or influence legal hiring
decisions.
So, should you blog? Maybe...
As good a marketing tool as good blogging can be, bad
blogging-blogging done inconsistently or haphazardly-can
damage your visibility in the marketplace and erode the " trusted
source " relationship you're working so hard to build with your
clients and referral sources. Whether you should start a blog
depends on the answer to some important questions:
* Why do you want to blog?
* What will you blog about?
* How will you develop your content?
* Can you commit to posting regularly?
* How will readers find your blog?
To Blog or Not To Blog-Is That the Question?
When clients bring up blogging, I want two pieces of information
up front: what do you mean when you say " blog " and why do you
want to have one? After chatting for a bit, I often discover folks are
using the term " blog " as a catch-all term for all kinds of content-
most often alerts and newsletters posted on firm websites, often
under categories such as " insights, " " news, " or " resources. "
Those are good content marketing tools, but they're not blogs.
A blog takes a specific form and has its own advantages and
challenges.
Some Quick Blog History
People started using blogs-short for weblogs (web-logs, not
we-blogs)-around the mid-1990s as digital journals, where
they regularly posted their writings on a specific topic or set of
interrelated topics. Blogging took hold in the political, nonprofit,
and business worlds. As the Internet became more readily
accessible, blogs became accepted as credible information sources.
Vol. 8, Issue 1 l For The Defense 27
Meg Pritchard
For the Defense - Vol. 8, Issue 1
Table of Contents for the Digital Edition of For the Defense - Vol. 8, Issue 1
Contents
For the Defense - Vol. 8, Issue 1 - 1
For the Defense - Vol. 8, Issue 1 - 2
For the Defense - Vol. 8, Issue 1 - Contents
For the Defense - Vol. 8, Issue 1 - 4
For the Defense - Vol. 8, Issue 1 - 5
For the Defense - Vol. 8, Issue 1 - 6
For the Defense - Vol. 8, Issue 1 - 7
For the Defense - Vol. 8, Issue 1 - 8
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For the Defense - Vol. 8, Issue 1 - 11
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For the Defense - Vol. 8, Issue 1 - 15
For the Defense - Vol. 8, Issue 1 - 16
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For the Defense - Vol. 8, Issue 1 - 18
For the Defense - Vol. 8, Issue 1 - 19
For the Defense - Vol. 8, Issue 1 - 20
For the Defense - Vol. 8, Issue 1 - 21
For the Defense - Vol. 8, Issue 1 - 22
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For the Defense - Vol. 8, Issue 1 - 24
For the Defense - Vol. 8, Issue 1 - 25
For the Defense - Vol. 8, Issue 1 - 26
For the Defense - Vol. 8, Issue 1 - 27
For the Defense - Vol. 8, Issue 1 - 28
For the Defense - Vol. 8, Issue 1 - 29
For the Defense - Vol. 8, Issue 1 - 30
For the Defense - Vol. 8, Issue 1 - 31
For the Defense - Vol. 8, Issue 1 - 32
For the Defense - Vol. 8, Issue 1 - 33
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For the Defense - Vol. 8, Issue 1 - 42
For the Defense - Vol. 8, Issue 1 - 43
For the Defense - Vol. 8, Issue 1 - 44
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