For the Defense - Vol. 8, Issue 4 - 16

A Case Study on AI in Legal
Marketing-With Help from
ChatGPT
D
isclaimer: I used the free version of ChatGPT, the text-based
artificial intelligence (AI) tool developed by technology
company Open AI, in creating this article. I provided a
variety of prompts to ChatGPT, and the program generated several
responses, each about 2,000 words. Just not the right 2,000 words.
And sometimes really, really inaccurate, non-responsive and just
plain wrong words. In the end, other than my chats with ChatGPT
(and I condensed and edited those as well), I used virtually none of
the words generated by the program-at least in the way that it
16 For The Defense l Vol. 8, Issue 4
Meg Pritchard
suggested I use them. In fact, a great amount of human (by which I
mean me and the wonderful editors of For The Defense) creativity,
writing and editing, and nuanced thinking was required to shape
an article that is both useful and readable.
AI-enabled tools can be powerful drivers for legal marketing
and business development, but as my experiment with ChatGPT
shows, they must be used cautiously and with an understanding of
their benefits, limitations, and risks.

For the Defense - Vol. 8, Issue 4

Table of Contents for the Digital Edition of For the Defense - Vol. 8, Issue 4

Contents
For the Defense - Vol. 8, Issue 4 - 1
For the Defense - Vol. 8, Issue 4 - 2
For the Defense - Vol. 8, Issue 4 - Contents
For the Defense - Vol. 8, Issue 4 - 4
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https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol4_issue3_2019
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https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol4_issue1_2019
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https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol3_issue3_2018
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol3_issue2_2018
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol3_issue1_2018
https://www.nxtbook.com/nxtbooks/pacdl/FORTHEDEFENSE_vol2_issue4_2017
https://www.nxtbook.com/nxtbooks/pacdl/FORTHEDEFENSE_vol2_issue3_2017
https://www.nxtbook.com/nxtbooks/pacdl/FORTHEDEFENSE_vol2_issue2_2017
https://www.nxtbook.com/nxtbooks/pacdl/FORTHEDEFENSE_vol2_issue1_2017
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol1_issue4_2016
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol1_issue3_2016
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol1_issue2_2016
https://www.nxtbook.com/nxtbooks/PACDL/FORTHEDEFENSE_vol1_issue1_2016
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