The Big Picture - March 2013 - (Page 14)
Buying a Printer:
Financial Incentives
Vendors have assembled packages to help your shop expand its capabilities.
If you’ve been pondering an expansion of print capabilities or upgrade
to your equipment, it may be time to
make your move.
Across the board, makers and
marketers of large-format digital
print systems are offering a variety of
incentives to help you add one of their
printers. Instant rebates, lucrative
trade-ins, and bundles on everything
from software to training – it’s the
expected mix of enticements to make
digital print technology more attractive to discerning buyers.
Yes, many of these types of deals
have existed in the recent past. What’s
different this year, however, is the
14
THE BIG PICTURE March 2013
availability of credit to allow more
print service providers to take advantage of such deals. With the worst of
the recession behind us, vendors, their
finance departments, and lending
partners are all eager to do their part
to get the economy rolling with loans
or leases for qualified buyers.
An improved finance picture
“We’re not all the way back, but 90
percent of the customers I send for
financing today are getting approved,”
says Dave Cich, partner in CET Color.
“Five years ago, the only people who
would even be considered for financing were those with great cash flow
and perfect credit, and even then they
might not get it,” he recalls.
Mutoh marketing manager David
Conrad agrees: “The economy is
bouncing back nicely from the recession of a few years ago. Banks and
lending institutions are coming up
with some very creative programs to
help small businesses purchase the
capital equipment they need to run
and grow their business.” His own
company’s finance wing, Mutoh Financial Services, has been qualifying
customers with “creative programs to
maximize their dollars and achieve
their purchase goals.”
Lou Piermarini of Mutoh Financial
Table of Contents for the Digital Edition of The Big Picture - March 2013
The Big Picture - March 2013
Table of Contents
InSight
Wide Angle
UpFront
Inside Output
Buying a Printer: Financial Incentives
Pushing the Size Envelope
Digital Discovery: ISA Expo 2013
R+D
Explorer
The Big Picture - March 2013
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