The Big Picture - March 2013 - (Page 2)
in this issue
MARCH 2013
Volume 18 Number 2
COLUMNS
4
InSight
“Explorer”
launches.
12 Inside Output
Making this
year’s ISA Expo
a food adventure.
DEPARTMENTS
8
24
JASON PATRICK ROSS / SHUTTERSTOCK.COM
14 Buying a Printer: Financial Incentives
By Mike Antoniak
If you’re considering an expansion of your print capabilities or an equipment
upgrade, you might fi rst want to take a look at the deals available to you.
Printer OEMS are offering various incentives to help shops make their next
big purchase – from trade in/trade ups and bundled packages to free software,
extended warranties, special pricing, and more. Plus: Eight fi nancing tips.
18 Pushing the Size Envelope
By Britney Grimmelsman and The Big Picture staff
Bigger is not only better, it’s often the only way for a client to truly be seen
above the rest of the marketing “noise” that’s out there. We spotlight six very
cool, and very big, memorable projects from around the industry.
24 Digital Discovery: ISA Expo 2013
By Adrienne Palmer
It’s back to Vegas for the International
Sign Expo. Here are nine highlights
to look forward to now and discover
soon – including networking and education opportunities, Dynamic Digital
Signage Day, and a whole new look to
the Expo floor.
2
THE BIG PICTURE MARCH 2013
An output blitz for
the Super Bowl.
9
UpFront
News and
noteworthy.
FEATURES
ON THE COVER: Uncovering wide format’s
potential in a big way – MMT’s Michelob Ultra
graphics for the American Airlines Center in
Dallas. Cover design by Laura Mohr.
Wide Angle
9
28 R+D
The latest
tech, products,
and supplies.
36 Explorer
The world
of wide format.
http://www.SHUTTERSTOCK.COM
Table of Contents for the Digital Edition of The Big Picture - March 2013
The Big Picture - March 2013
Table of Contents
InSight
Wide Angle
UpFront
Inside Output
Buying a Printer: Financial Incentives
Pushing the Size Envelope
Digital Discovery: ISA Expo 2013
R+D
Explorer
The Big Picture - March 2013
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