The Big Picture - May 2013 - (Page 40)
explorer
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Wide Format Around the Globe
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BRAZIL | For a self-promo campaign, print company
Art Center (artcenter.com.br) produced and delivered pizzas to their ad
clients. But these weren’t your runof-the-mill pizzas: Art Center printed
faux toppings directly onto 400 pretreated pizza crusts, and then output
custom-designed boxes with the message, “We also
print on paper.” The shop used its Inca Onset S20
and Spyder 320 printers for the output. Promotion
recipients were invited to visit Art Center’s website,
and those who commented were rewarded with a free,
real pizza from the best pizzeria in Sao Paulo.
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PHILADELPHIA | Philadelphia’s City Council president, Darrell Clarke, has introduced
a plan to boost revenue: wrapping
the entire city. City-owned buildings, vehicles, and equipment will
be covered with advertising. According to CBS Philly, the campaign
could bring in as much as $10 million annually.
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MONTREAL | To push public awareness of eating
disorders, Astral Out-of-Home
(astral.com), a Canadian outdoor-advertising company, paired with nonprofit ANEB Quebec and Cossette
Communications to create digitally
printed posters revealing a serious
40
THE BIG PICTURE MAY 2013
message. During the day, the street columns and one
mega column display a model in a spacious dress
with the line, “Fashion is everywhere.” At night, however, the backlit poster reveals the model’s extremely
thin silhouette and the words, “So is anorexia.”
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MUMBAI | Veteran photographer Chandu Mhatre
(chandumhatre.com) has assembled
a collection of his surreal and realistic images of Mumbai, India. Titled
“Urban Reflections,” the images are
on display at the Piramal Gallery,
NCPA, Nariman Point, Mumbai;
they were printed on Hahnemühle 350-gsm Museum
Etching natural white, cotton-rag paper, using an
Epson Stylus Pro 9880 printer with Epson Ultra
Chrome K3 inks, in sizes up to 36 x 54 inches.
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NEW ZEALAND | Entrants in this year’s Ellerslie
International Flower Show in
Christchurch, New Zealand, designed and built rooftop gardens for
hosting and entertaining. Landscape
designer Bayley LuuTomes of BLT
Design (bltdesign.co.nz) in Wellington won Student of the Year in the Emerging Designs
competition for his use of Hexis vinyl fi lms in his
piece, Living Art. It features a glass bridge, colored
glass pergola, and a moving mirror image from
Metro Glasstech.
http://artcenter.com.br
http://www.chandumhatre.com
http://bltdesign.co.nz
http://www.astral.com
Table of Contents for the Digital Edition of The Big Picture - May 2013
The Big Picture - May 2013
Contents
InSight
Wide Angle
UpFront
Graphics on the Go
Textile Printing’s Transformation
Advances in Rollfeds
Taking the Fine-Art Plunge
Ink Quest 2013
R+D
Explorer
The Big Picture - May 2013
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