The Big Picture - June/July 2013 - (Page 20)
Establishing
a ‘Green’
Identity
Becoming sustainable can
provide your shop with more
efficiencies and more profits.
By Mike Antoniak
Specialists in wide-format digital print have always enjoyed bragging rights to running businesses somewhat
cleaner and greener than traditional print. The fact that
digital allows printers to produce only what’s needed,
in specific quantities, while eliminating waste and its
environmental impact is what has made it the more environmentally friendly print technology. That’s certainly a
good starting point for those who want to live up to current
definitions of sustainability.
Running a truly sustainable print operation, however,
means much more than that. You should evaluate the tools
and supplies you’re utilizing in your day-to-day operations,
the products you’re creating for clients, the energy your
facility uses, your contribution to landfills, and much more.
And, of course, there’s the marketing of that sustainability – are you pursuing some kind of certification to ensure
you’re taking full advantage of your new “green” identity?
Reading the tea leaves
MegaMedia Concepts in Andover, New Jersey, has successfully positioned itself an eco-conscious provider of wideformat graphics. “It covers some things we’ve already been
doing,” says co-owner Anthony Senatore.
In fact, MegaMedia Concepts (megamediaconcepts.
com) might be a pioneer in some aspects of sustainable and
green printing. Clients get a 100-percent-recycle guarantee
20
THE BIG PICTURE june/july 2013
on all print orders, and can choose from a comprehensive
selection of eco-friendly print materials.
The company has latex and inkjet printers, but media
has been the true focus of its efforts to go green: “The issues come with many of the print materials, and what happens with them after a project is completed,” says Senatore.
Several years ago, while attending a graphics-industry
tradeshow, Senatore was struck by the emerging category
of eco-friendly products, from printers to media. “We
decided then we would try and introduce more green products to our customers,” he recalls.
That strategic decision was as much about opportunity
as it was environmental awareness.” We always try to read
the tea leaves to see what direction our business and customers are heading in. And try and get there before those
changes take place,” Senatore explains. “We could see there
was going to be a lot of interest in green products.”
“While most manufacturers now use labels like ‘green,’
‘eco-friendly,’ or ‘sustainable’ to describe some share of
their products, identifying such options was more challenging at the time.” There was extra work involved in
learning about green materials, which are best, and who
offers them,” he admits. “But part of running any successful business is market research.”
That work has allowed MegaMedia to give its clients
the option of printing their projects on a full range of
Table of Contents for the Digital Edition of The Big Picture - June/July 2013
The Big Picture - June/July 2013
Contents
InSight
Up Front
Inside Output
Flatbeds & Hybrids 2013 Report
Establishing a ‘Green’ Identity
Give Your Shop an Edge with Cutters & Routers
Technology Spotlight: ISA Expo
Explorer
The Big Picture - June/July 2013
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