The Big Picture - October 2013 - (Page 8)
upfront
upfront
Game, Set, and Match
At the BB&T Atlanta Open pro
tennis tournament this July, GCI
Graphics (gcigraphics.com) served
up the wide-format equivalent of
an ace. In its third year supportsupport
ing the event, the shop produced
all of the on-court graphics for the
tourney plus graphics for sponsorrelated sites and activities. For
this year’s event, the BB&T introduced a new
stadium for its center-court action, as well as
a new event co-sponsor (Lexus).
“We not only produced new graphics for
the tournament,” says Tyler Alexander, GCI’s
vice president and partner, “but from day one
(three years ago) we’ve helped them choose
appropriate reusable and longer-lasting substrates to repurpose each year. This savings
has then allowed the tourney to find new media space
for new graphics each year.”
The BB&T work included:
• All of the graphics along the interior of center
court – “spec products from US Tennis Association
8
THE BIG PICTURE OCTOBER 2013
that are also used at the US Open and recommended
for all US Open Series tourneys” – as well as being
heavily involved in the design of the permanent frame
around center court that would hold the banners.
• 30 light-pole banners hung throughout Atlantic
Station, the site of the tournament.
• A 200 x 8-foot mesh banner for Lexus.
• Also for Lexus, which had a display at the tourney
site’s entrance, a 10 x 10-foot dye-sub tent top with
frame as well as various other graphics and banners.
• A 30-foot banner hung in a frame at Atlanta International Airport (one of the media spaces the tournament had not previously advertised).
• And side wraps for Atlanta’s MARTA buses (another space the tournament had never used before).
GCI utilized a full array of EFI printing hardware
for the tourney work, including its 196-inch Vutek
GS5000r, 126-inch Vutek GS3250LX and 3360 flatbeds,
and 80-inch Vutek PressVu; plus its 120-inch D-gen
Teleios GT Grande for direct-to-fabric work. As you
might guess, media also ran the gamut, ranging from
Avery HP-700 calendered vinyl to Sunbrella Patio
fabric and styrene sheets.
The work for the 2013 BB&T Atlanta Open was
the first endeavor for GCI Graphics, a new company
formed by the recent acquisition of Arko Custom by
Graphics Central Inc., both Atlanta-based shops.
“The great folks at the USTA stepped it up this
year, and our third time at the tournament was truly a
charm,” says
Alexander.
“The tourney
has really
grown over
the years, and
we’ve been
very happy to
be part of it.”
http://www.gcigraphics.com
Table of Contents for the Digital Edition of The Big Picture - October 2013
The Big Picture - October 2013
Contents
InSight
Wide Angle
Up Front
Dynamic Signage
Accelerate Your Training Efforts
Wrap-n-Roll
Previewing SGIA Expo 2013
Hardcore Print
R+D
Explorer
The Big Picture - October 2013
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