The Big Picture - November 2013 - (Page 52)
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Wide Format Around the Globe
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DETRoIT | Ford’s new Commercial Graphics tool, in
partnership with 3M, allows owners
to design a custom vinyl wrap for the
Transit Connect, Transit van, E-Series,
and F-Series Super Duty. The redesign
to Ford’s commercial graphics site
(fordcommercialgraphics.com)
lets users upload personal images or choose from a
library of Getty Images stock photos. Once the design
is finalized, a certified Ford dealer or specially trained
installation company applies the wrap.
Océ Arizona UV flatbed printer by London-based
Displayways (displayways.co.uk). This is the first time
wide-format print and mirrors have been used together
at a fashion show, the print shop reports.
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PHILIPPInEs | The Metropolitan Manila Development Authority and outdoor advertisers signed a “Magna Carta” with
new guidelines for the construction,
installation, and display of billboards and outdoor signs. Outdoor
signs and structures must be limited to 2325 square feet and “30 percent of the total
area of the billboard shall be allotted for a landscape
or vertical garden, while two full-grown sustainable
trees shall be planted and maintained within the
setback areas of billboard structures.”
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TExas | The Prada Marfa “shop,” a permanently
installed sculpture by British-based
Scandinavian artists Michael Elmgreen and Ingar Dragset that was
erected eight years ago, may be facing closure after being classified as
an “illegal outdoor advertising sign”
by the Texas Department of Transportation. Federal
law says it’s a “no-no” because it displays the Prada
logo on a highway without permission.
3
LonDon | For London Fashion Week, fashion designer Henry Holland integrated
wide-format printing and a giant
angled mirror to create the illusion
that models at the show were walking on clouds. The sky and clouds
graphics were printed via a Canon
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THE BIG PICTURE November/December 2013
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HonG KonG | 3D prints of Vincent Van Gogh’s work
are now being made thanks to
Fujifilm Belgium. Relievo, the name
of the premium 3D replica of Van
Gogh’s masterpieces, comes from
Fujifilm and the Van Gogh Museum’s
Reliefography, a reproduction process
that uses 3D scanning, digital imaging, and printing
technology, the companies report. The front of the
artwork, including the painted brushstrokes, and the
back, with labels, is scanned and printed. The debut
of the 3D prints will be in Hong Kong.
http://displayways.co.uk
http://www.fordcommercialgraphics.com
Table of Contents for the Digital Edition of The Big Picture - November 2013
The Big Picture - November 2013
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media
R+D
Explorer
The Big Picture - November 2013
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