The Big Picture - March 2014 - (Page 40)
job log
SpongeBob Gets 'Tanked'
"We had to put
a steel frame
in it, support
the weight of
the aquarium,
filter it, pull
the motor and
transmission
out, and
then create a
360-degree
viewing access
through the
sunroof,"
says King.
40
THE BIG PICTURE March 2014
The Clients Toyota, Nickelodeon
The Players ATM (acrylicaquariums.com), Identity Brand (identitybrand.net)
Tools & Supplies Roland VersaCamm VS-640, 3M 1080 Series wrap film, Seal laminator
The Job You might already be familiar with Acrylic Tank Manufacturing (ATM) from the hit
TV show on Animal Planet, "Tanked." The company, owned by Wayde King and Brett Raymer,
specializes in the design, manufacture, and installation of custom aquarium systems - and it
often finds itself creating elaborate fish tanks for sometimes even more elaborate clients. For
last year's SEMA automotive-aftermarket expo in Las Vegas, Toyota and Nickelodeon asked
ATM as well as print shop Identity Brand to create a SpongeBob Squarepants-themed, 800gallon saltwater tank - and then install it inside a brand new, wrapped Toyota Highlander SUV.
Production Once ATM had completed most of the renovation to allow for the fish-tank
installation, the SUV went to Identity for the wrap. Identity president and owner Phillip
Dominguez and his team first executed the fiberglass work around all the viewing panels "to
create a flowing surface for us to adhere to."
They had just a single day to create, print, and install the graphics. In addition, "Everything had to be signed off on numerous times [by Toyota and Nickelodeon]," says King. The
design had to be exact, and making sure that color specs were met was a major challenge, say
King and Dominguez.
The Identity crew, using the shop's Roland VersaCamm VS-640 printer with Roland
metallic inks, printed approximately 400 square feet of 3M 1080 Series wrap film for the
Highlander exterior plus some interior pieces. "Toyota and Nickelodeon wanted everything
seamless," says Dominguez. "But [because] it was last-minute, we only had access to 54-inch
material. So we printed it in one section on the driver and passenger sides, and we were able
to stretch the film to get that extra 8- to 9-percent that we needed."
Two installers from Identity completed the installation, and the Highlander was transported to the SEMA show. There, it was then filled with water as well as ATM's handcrafted
SpongeBob characters, and even real-life sea creatures.
http://www.acrylicaquariums.com
http://www.identitybrand.net
Table of Contents for the Digital Edition of The Big Picture - March 2014
The Big Picture - March 2014
Contents
InSight
Wide Angle
Up Front
Inside Output
Business + Management
White-Hot: Five Shops Explore White Ink
Great Ideas: ISA Expo 2014
Front- and Back-End Tools
R+D
Job Log
The Big Picture - March 2014
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