The Big Picture - April 2014 - (Page 38)
By scott Hibler
The Ups
and Downs
of an Escalator Wrap
Double-sided graphics help a university's message
reach its student prospects.
How do you get teenagers and pre-teens - most of whom
have their minds on just about anything but higher education - to think about what a college might offer them? One
way is by installing marketing messages at their favorite
"watering hole," the local mall.
To help implement just such a campaign for Arizona
State University (ASU), Catalyst Media Group approached
our shop, bluemedia. The message, aimed at teens and
their younger peers, would be implemented in popular
shopping malls throughout the Phoenix metro area. The
idea was simple: Make a big enough impact to increase
their interest level and awareness about the cool programs
offered by ASU, hence "dream it, do it."
38
THE BIG PICTURE April 2014
While surveying Scottsdale Fashion Square - one of
the local malls - we discussed the idea of wrapping the
glass escalators. Typically, we would produce this type
of wrap using a standard single-sided PSV (because the
finishing time would be way less). In this case, however,
the mall demanded double-sided graphics (they were
concerned about possible vandalism, among other things),
which had to be installed from the inside of the glass.
The job included the mall's escalators as well as its
elevators, but we'll focus here only on the former in this
step-by-step that details how we tackled this challenging
application.
Table of Contents for the Digital Edition of The Big Picture - April 2014
The Big Picture - April 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap
R+D
Explorer
The Big Picture - April 2014
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